Clients we worked with
case studies
Mad Over Donuts
CAMPAIGN: April Fools Day Prank
WHY: Drive footfalls to stores + Celebrate April Fools Day
WHAT: Created a fake product — donut-scented deodorant — available only in-store.
HOW: Prank was based on customer nostalgia for the smell of fresh donuts during the pandemic. Used influencer marketing and social media to drive foot traffic to stores.
RESULT:
- 34% increase in store footfalls (pan India)
- 500+ comments & 200+ DMs in 48 hours
- 106% increase in store sales compared to pre-pandemic averages
The Belgian Waffle Co
CAMPAIGN: Meethi Yaadien
WHY: Amplify the film Goodbye sponsorship on social media
WHAT: Leveraged the film’s trailer to promote family-themed products
HOW:
- Edited the official trailer into a waffle ad-film
- Collaborated on giveaways with the film’s starcast
- Launched a “Big B Sundae” priced at ₹80 on Amitabh Bachchan’s 80th birthday
RESULT:
- Sold out of limited edition sundaes daily during the campaign
- 5,000+ new Instagram followers in one week
Nandan Coffee
CAMPAIGN: Nuanced with Nandan
WHY: Promote coffee as a lifestyle and leverage word-of-mouth
WHAT: A community-led video content series featuring real customers
HOW:
- Created day-in-the-life videos with micro-influencers
- Positioning Nandan as a lifestyle brand
RESULT:
- +120 Instagram followers/week (non-boosted)
- Increased story shares, website sales, and brand goodwill
True Diamond
CAMPAIGN: The Big Rock
WHY: Highlight USP — lab-grown diamonds at ¼ the cost
WHAT: Celebrate milestone moments by gifting a “big rock”
HOW: Visual campaigns + creator-driven reels honoring the “rock” figures in our lives
RESULT: Not explicitly stated, but focused on high-emotion content and value positioning
Vintage by Naudic
GOAL: Drive sales for new Australian fashion brand
PLAN:
- Leverage credibility of sister brand Naudic
- EDM (email) campaigns to their database
RESULT:
- Over $6,000 in sales in Month 1
- Driven solely via 4 newsletters
pensol
PROBLEM: Cost-effective daily content for a bike engine oil brand
SOLUTION: The Ambassador Program
WHAT:
- Built a loyal creator group (4–5 bikers) across India
- Gave them branded kits (jacket, gloves, stickers, etc.)
- Sponsored fuel + year-long supply of oil
RESULT:
- 5× growth in followers
- Year-round dynamic content
- 8× savings on shoot costs
Toys R Us
GOAL: To create excitement and brand awareness for the launch of the Toys R Us flagship store in Mumbai.
CAMPAIGN: X Days of X-Mas
WHY: Drive footfall to the flagship store + Celebrate the holiday season
WHAT: 12 days of festive, interactive activities for families
HOW:
- Hosted a Candy Search with Nibblerz, Rubik’s Cube workshops, toy vision board making, art activities, LEGO play, and sensory experiences with a giant gingerbread house.
- Used a 3D screen and snow machines on Christmas Day to create a winter wonderland effect outside the store.
RESULT:
Strong engagement with families, increased in-store footfall, and memorable brand experiences.